Quote:
Thinking The Unthinkable
It has come to our attention that serious discussions are taking place for the first time in the conference rooms of one domestic manufacturer in particular on a subject heretofore unthinkable in Detroit. The subject? Pulling out of NASCAR. Yes, it has been mentioned before, and I have predicted it for months now - ever since the announcement was made that Toyota would be buying its way into the France family circus - but we have confirmation that not only are the discussions taking place, they're so far down the road that a timetable for a pullout has been created, taking into account the end dates of existing contracts with individual racing teams currently aligned with this particular manufacturer.
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This particular manufacturer has finally come to the stark realization that their NASCAR involvement has done more for NASCAR than anything else. NASCAR exists for its benefit and profitability first and foremost - everything else is secondary to that fundamental premise. The relentless hype of NASCAR and its sponsors by NASCAR itself and its enablers at the TV networks has resulted in dramatically diminished returns for the participating manufacturers - and pretending that NASCAR's popularity has done wonders for these car companies in the showrooms amounts to the Big Lie. The fact of the matter is that the increase in the popularity of NASCAR over the last ten years has seen a corresponding decrease in the participating domestic manufacturers sales fortunes. And there's not one NASCAR-sponsored survey that can possibly suggest otherwise, no matter how hard they try to "cook" the numbers.
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Zie volledige column op Autoextremist.com:
http://www.autoextremist.com/page3.shtml
Gaat de huidige "arrogantie" van Nascar de serie op lange termijn toch tegenwerken?