[JPMontoya]

The BMW-Williams livery will be changed later this year following the $18.7 billion merger between computing giants Hewlett Packard and Compaq.

After months of discussions, legal wrangles, and an intense proxy fight, the massive deal went through earlier this month. Though the full extent of the changes to brand and marketing strategies has not been announced, it was made clear that the sponsorship of BMW-Williams would be changed.

Compaq, the BMW-Williams title sponsor since 2000, will now change to Hewlett Packard. The complete team livery will be modified, including the bodywork of the Williams cars although it is unclear whether the current blue, white and silver scheme will be changed. That seems unlikely considering that technical partner BMW’s preference colour is white and blue, the shades of its propeller logo design.

The changes will come into effect at the British Grand Prix on July 7.

dailyf1.com
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