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Old 22-12-2003, 17:33
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Quote:
Niki was the first driver to reach the £1 million mark. He is also one of the few people who can claim to have got the better of Bernard Ecclestone. When Lauda told Bernie what fee he expected for the 1979 season, Bernie answered: "There's no way I'm paying that." Then Lauda immediately contacted Parmalat and asked whether they preferred to sponsor Lauda or Brabham in the future, as it seemed they would be unable to do both. After hearing the answer from Parmalat Bernie gave in, gave Lauda a nasty look and signed. Lauda stuck with Parmalat as a sponsor for 25 years.
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